Campaigns
National Endowment for the Arts | Adoption Awareness
National Endowment for the Arts
Arts should be the most valued and most protected program rather than the first to be cut. Taking funds from art programs is like suffocating a person and depriving them of their basic needs. It is possible that through art the next scientist, builder, engineer, or doctor can discover and solve problems. Art has immense personal value, cultural value, and historic value. Artistic programs should be strictly protected at all costs since art is a part of every person's creative nature. The arts are not replaceable. We are too quick to throw away something that cannot be replaced.
This is an instagram and web campaign to urge the youth of America to act and speak up against defunding the arts. Includes a redesign of the NEA logo.
2021
Stickers can be purchased through the website. All proceeds go towards funding the arts. Stickers are very popular among the youth of America. It is common for them to cover their laptops, water bottles, or phone cases in stickers.
Sharable, positive, and repostable. Targeting a young audience to urge them to vote for people who share the same values. This campaign is eye catching and has components that the audience can take with them (stickers for water bottles).
Adoption is extremely personal, complex and emotional. For some reason people don't keep this fact in mind when asking about an adoptees backstory. This effects an adoptees sense of belonging. It can make them feel like an outcast, a freak, or unloved. It's time that we educate people about the sensitivity of the subject. Adoption has been around forever, but it's only been talked about openly as of recently. Let's change the narrative.
This is a campaign that urges the viewer to view the adoptees point of view, making them realize how isolating It can feel if they bombarded with questions without any sensitivity.
2021
Addy Award Winner - Gold
Adoption Awareness
“I don’t think about them often, but it’s a pretty sad reality when I do think about it. Someone left me on the sidewalk, and someone’s asking about it like it’s just the latest news on TV. It’s my life, not a soap opera or cartoon that you can just go trampling about. It’s a hard topic that needs some closeness in relations when discussing, otherwise it hurts.”
- Adoptee #2
I gathered quotes and questions that were commonly asked of adoptees about their situation in my interviews. This spread is meant to evoke the sense of isolation and freakishness that these questions make the adoptees feel.