Branding
Melt | Solano Nursery
Melt: DIY Soy Candle Kit
Melt: DIY Soy Candle Kit is concept for do it yourself candle making. Melt sells a variety of DIY soy candle kits. There are a range ofdifferent kits to choose from. All our kits come with soy wax, candle wicks, matches,jar/mold, glitter, one fragrance, and color dyes. There are additional products you canadd to each kit, like extra custom molds/jars, extra wax, and extra decorations. Our kits provide a fun experience and quality candles that are better for the environment.
Take a look at a few of the packaging elements that I designed for Melt.
2021
The goals of the brand are clean, sweet, romantic, and modern. The main colors for melt are classic Valentines Day, while the rest of the brand is understated to let the logo and colors speak for the brand. No frills needed.
The target audience is primarily women age 18-35. DIY kits are increasing in popularity due to the time spent at home during the pandemic. Hobbies are becoming more important as well as eco-friendly options.
Solano Nursery is a conceptual plant nursery based in Nashville, TN. The goal for this nursery was to build a familiar and friendly spot for Nashvillians to buy the highest quality products at affordable prices.
Even though Solano Nursery carries top of the line plants, trees, shrubs and herbs, they take great pains in maintaining a casual and relaxed atmosphere, where very often they are on a first name basis with most of their customers.
2022
Solano Nursery
The goals for Solano Nursery are clean, earthy, organized, and simple.
